Podcast Workflows

Joe Casabona

Save 12+ hour per week producing your podcast by seeing how the pros do it. Get in-depth breakdowns from podcasters like Jay Clouse and Wondery, and behind-the-scenes insight into how I produce my 6-figure podcast, and actionable advice you can implement today.

Featured Post

The Process of Making a Daily Podcast

Pre-S: I'm on vacation this week, so I thought I'd try something a little different. Hello Reader, There’s a myth that if you do something for 21 days, it becomes a habit. I say it’s a myth because it’s been debunked. Several times. The truth is, no matter how long a habit takes you to form, the more complicated it is, the more easily broken it is. So producing a podcast is likely not a habit you’re forming. It’s work you’re doing, as efficiently as possible, without sacrificing content. But...
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5 months ago • 1 min read

Stop doing “Sales” and Start Having Conversations with Nikki Rausch

Hey Reader, Recently, I sat down to dinner with my family when the doorbell rang. It was a door-to-door HelloFresh salesman, who wanted to make dinner easier for us (while ironically preventing me from eating dinner). I immediately got frustrated for two reasons: It was dinner time and the interruption was unwelcomed I had already told this guy’s partner “no” several hours earlier. It was a conversation that not only was unwelcome but was already flat-out rejected once before. This sort of...
8 days ago • 2 min read

The emperor has no clothes

Hey Reader, Social media advice these days reminds me a bit of the parable of the Emperor with no Clothes. See, it’s easy for anyone to display how smart and successful they are. They say things like, “Here’s your content strategy for 2024: Post three times on X daily, post one thread on X daily. Create three LinkedIn posts per day and one LinkedIn carousel per week.” People read that and think, “That’s easy to understand,” without realizing that just posting content is not a strategy at...
15 days ago • 2 min read

How to Take Calculated Risks (plus, how I sell sponsorships)

Hey Reader, Imagine making $70,000…from your bedroom…in one night. That’s exactly what Matt “Dappz” McGuckin did with his online trading cards shop. He got his start “breaking” – that is, buying and opening boxes of cards live online, and selling the contents…all on TikTok. Sound risky? It is! But today, Dappz Sports is the top Live Shopping Company on TikTok in the U.S., making over $20 Million in gross the risks have paid off. Now maybe it seems like too far-fetched to say...
22 days ago • 2 min read

The 2023 Solopreneur's Gift Guide

Hey Reader, Over the years, I’ve published a great many gift guides on my blog. From freelancers, to podcasters, to working from home, and even my hobbies — like pens and cigars. And this year is no different. But given my relatively new focus on helping solopreneurs (and the fact that the “Work from Home” guide is starting to feel a little stale), I’ve decided to change things up in 2023. That's why this year, I'm introducing the Solopreneur's Gift Guide. Enjoy! The 2023 Solopreneur's Gift...
29 days ago • 1 min read

Why You NEED to Be Awkward to Grow Your Business...

Hey Reader, Do you remember the most awkward moments of your life? One for me was definitely the day I was defending my master’s thesis. I was explaining a complex algorithm, when my advisor interrupted me and said, “Well…that’s not really how it works.” In front of my classmates, other faculty, and a number of friends who showed up out of support. As you can imagine, I was mortified – until recovered, finished the presentation, and said, If you have any questions, I’d be happy to answer...
about 1 month ago • 2 min read

Why You NEED to Tell Good Stories

Hey Reader, A family walks into a talent agency, and says, “Have we got the act for you…” If you’re familiar with this opening to a joke, you may have had a visceral reaction to it — either you think it’s hysterically funny, shamefully disgusting, or both. It’s the opening to the joke, The Aristocrats, and if you have a weak stomach, I don’t suggest you look it up. See, the point of this joke isn’t actually the punchline, which is right in the title. The point is to see how long you can...
about 1 month ago • 2 min read

Sometimes You Just Need to Fire Everybody

Hey Reader, In a way, the chaotic start to our interview, then by the calm, cool conversation that followed, is a metaphor for Jordan’s business journey this year. See, this isn’t just a story about how to hire good people for your business. It’s a cautionary tale, and proof that running a business is about always learning and adjusting. Jordan runs an agency of high-level remote assistants. Today, she’s telling us her own trials and tribulations with making what seemed to be the right...
about 2 months ago • 2 min read

Podcast Interviews = Tons of Content For YOU

Hey Reader, If I wanted to cater to the current algorithm gods, I’d probably talk about how this interview is all about what AI can and cannot do for us. But it’s so much more than that. Much like the problem with leveraging AI to do all of the heavy lifting, me positioning this episode as “about AI,” would be inauthentic. And authenticity…well that’s really what this episode is about. Tom Schwab is someone who believes at his core that you’re just One Conversation Away from a...
about 2 months ago • 1 min read

I Made a Big Mistake with my CTA (Plus, a New Episode on How to Command Attention in a Noisy World)

Hey Reader, Did you know that Netflix is also a gaming platform now? That Apple make TV shows? That Disney own a number of YouTube channels without the Disney branding? It’s because they know what Steve Woodruff knows. If you’re a podcaster, you might think the competition is other podcasters. If you make movies, you might think the competition is another movie. You’d be wrong. See, what Netflix, Apple, Disney, and Steve know, is that the competition is everything. People are assaulted...
2 months ago • 2 min read

How to Actually Leverage Social Media for Your Podcast (Plus, a Behind the Scenes Look at How I schedule Episode)

Hey Reader, Imagine running a high 7-figure business with over 300,000 followers on social media, then launching a podcast. How many downloads would you expect? 100,000? 150,000? What about…10? We’ve all been there: we spend a TON of time pouring blood, sweat, and tears into a project just to have it launch to crickets. That’s exactly what happened to Yong-Soo Chung with his podcast. Despite the social following, no one cared about his show. But instead of wallowing in self-pity or shutting...
2 months ago • 2 min read
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