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Podcast Workflows

Joe Casabona

Save 12+ hour per week producing your podcast by seeing how the pros do it. Get in-depth breakdowns from podcasters like Jay Clouse and Wondery, and behind-the-scenes insight into how I produce my 6-figure podcast, and actionable advice you can implement today.

CPM isn’t the only way to sell sponsorships

Hey Reader, I wasted an entire Friday morning arguing with a prominent podcaster on one of the many social networks where you can engage with such people. One of us was trying to present an alternate perspective. And the other seemingly thought that every response was a vitriol-filled answer designed to bring shame upon them and their family. I don’t blame this person for initially assuming our social media discourse was negative, perhaps even combative, in nature. A lot social media...
16 days ago • 4 min read

Taking a bet on Substack’s Network Effect with Nathalie Lussier

Hey Reader, Choosing the right platform can feel like an impossible task sometimes. There are so many options, from services to creating your own website and owning everything – how do you choose? Well, Nathalie Lussier and I have both been around the block. She owns a popular WordPress-based LMS called AccessAlly, and I’ve tried dozens of platforms for memberships, including ones I’ve built myself. So it was interesting timing when we both decided to start publishing on Substack in late...
17 days ago • 2 min read

Thinking About Spotify, Exclusivity, Call Her Daddy, and Joe Rogan

Hey Reader, Spotify has made a couple of big announcements in the past week: First, their second-biggest show, Call Her Daddy, ended exclusively rights. While the show will still be a Spotify show, it will be widely distributed (though video will still be exclusive to Spotify). Then, over the weekend, the same thing is happened with The Joe Rogan Experience (JRE). It will soon be available on other platform, after being completely exclusive to Spotify for the past 3+ years. JRE’s renewal was...
23 days ago • 4 min read

What’s Missing From Your Process? (Plus, getting ROI from Conferences)

Hey Reader, One of my favorite Disney+ shows is Loki. It’s a truly fascinating look at time travel, predetermined events, and controlling your own destiny. And now I’m going to give you a major (if not very simplified) spoiler, if you haven’t seen it. In the finale, Loki masters the ability to “time slip,” or transport to any time, any place, in any timeline (for all intents and purposes, a timeline is a parallel universe). This also allows him to relive events over and over again. So as all...
24 days ago • 2 min read

Stop doing “Sales” and Start Having Conversations with Nikki Rausch

Hey Reader, Recently, I sat down to dinner with my family when the doorbell rang. It was a door-to-door HelloFresh salesman, who wanted to make dinner easier for us (while ironically preventing me from eating dinner). I immediately got frustrated for two reasons: It was dinner time and the interruption was unwelcomed I had already told this guy’s partner “no” several hours earlier. It was a conversation that not only was unwelcome but was already flat-out rejected once before. This sort of...
3 months ago • 2 min read

The emperor has no clothes

Hey Reader, Social media advice these days reminds me a bit of the parable of the Emperor with no Clothes. See, it’s easy for anyone to display how smart and successful they are. They say things like, “Here’s your content strategy for 2024: Post three times on X daily, post one thread on X daily. Create three LinkedIn posts per day and one LinkedIn carousel per week.” People read that and think, “That’s easy to understand,” without realizing that just posting content is not a strategy at all....
3 months ago • 2 min read

How to Take Calculated Risks (plus, how I sell sponsorships)

Hey Reader, Imagine making $70,000…from your bedroom…in one night. That’s exactly what Matt “Dappz” McGuckin did with his online trading cards shop. He got his start “breaking” – that is, buying and opening boxes of cards live online, and selling the contents…all on TikTok. Sound risky? It is! But today, Dappz Sports is the top Live Shopping Company on TikTok in the U.S., making over $20 Million in gross sales...so the risks have paid off. Now maybe it seems like too far-fetched to say you’ll...
4 months ago • 2 min read

The 2023 Solopreneur's Gift Guide

Hey Reader, Over the years, I’ve published a great many gift guides on my blog. From freelancers, to podcasters, to working from home, and even my hobbies — like pens and cigars. And this year is no different. But given my relatively new focus on helping solopreneurs (and the fact that the “Work from Home” guide is starting to feel a little stale), I’ve decided to change things up in 2023. That's why this year, I'm introducing the Solopreneur's Gift Guide. Enjoy! The 2023 Solopreneur's Gift...
4 months ago • 1 min read

Why You NEED to Be Awkward to Grow Your Business...

Hey Reader, Do you remember the most awkward moments of your life? One for me was definitely the day I was defending my master’s thesis. I was explaining a complex algorithm, when my advisor interrupted me and said, “Well…that’s not really how it works.” In front of my classmates, other faculty, and a number of friends who showed up out of support. As you can imagine, I was mortified – until recovered, finished the presentation, and said, If you have any questions, I’d be happy to answer...
4 months ago • 2 min read

Why You NEED to Tell Good Stories

Hey Reader, A family walks into a talent agency, and says, “Have we got the act for you…” If you’re familiar with this opening to a joke, you may have had a visceral reaction to it — either you think it’s hysterically funny, shamefully disgusting, or both. It’s the opening to the joke, The Aristocrats, and if you have a weak stomach, I don’t suggest you look it up. See, the point of this joke isn’t actually the punchline, which is right in the title. The point is to see how long you can...
4 months ago • 2 min read

Save 12+ hour per week producing your podcast by seeing how the pros do it. Get in-depth breakdowns from podcasters like Jay Clouse and Wondery, and behind-the-scenes insight into how I produce my 6-figure podcast, and actionable advice you can implement today.

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